Hawkers launches Neon, the new sunglasses collaboration with Steve Aoki.

Hawkers, the European sunglasses brand that has taken Australia’s fashion industry by storm since October 2016 has just launched the latest ground-breaking collection called ‘Neon’ with American DJ Steve Aoki.

The new range comprises four models, available in green, blue, red and yellow, in a unisex design which reduce reflection and 100% UV protection. Made from high heat resistant materials, Hawkers frames are engineered by hand and have no metallic parts, so they’re beach and pool-party friendly.

Neon, released just in time for a scorching Australian summer, was revealed in a revolutionary video with the king of EDM music, Steve Aoki, eating the cake he is typically known to throw out at audiences in concert. The video pays homage to the leader of the Pop Art movement, artist Andy Warhol, after his 1980s conceptual video eating a hamburger.

Steve Aoki launched his range at Sydney’s iconic Marquee club on Sunday 27th November, handing out 300 pairs of its glasses.

Neon are available on Hawkers website, Hawkers Australia, for a limited time.